“Office YouTubers” running N-jobs due to the aftermath of COVID-19
Office workers are jumping into the world of creators using their individuality
Since there are no restrictions on content production, both profit and enjoyment follows the extra job
[해외특파원 1기 / 박주영 기자] Recently, more and more office workers are dreaming of becoming YouTubers. As lifelong work becomes difficult and it becomes difficult to accumulate wealth by collecting meager salaries, the number of “working YouTubers” who use YouTube as a side job is increasing. In particular, as video consumption increased due to the spread of COVID-19 and telecommuting was activated, more people took advantage of the remaining time to shoot and edit videos. Experts expected the “two-job” craze to continue after the COVID-19 incident.
The video content market, including YouTube, is already attracting attention as a new job among the MZ generation. This is because there is no restrictive regulation on content production, so you can make money while enjoying it in a specific field. In fact, according to Oxford Economics, a global economic analysis agency. YouTube contributed to creating 86,030 jobs equivalent to regular workers around the world last year. It was analysed that not only creators but also various jobs such as editors, graphic designers, and producers were derived from various activities such as video production and product and service distribution.
As the YouTube craze continues, more and more office workers are considering operating YouTube channels. As the door to opportunity has expanded, office workers who take advantage of their individuality and enter the creator world often boldly quit the company and turn into full-time YouTubers if they secure subscribers at a stable level. According to a survey of 725 adult men and women (539 office workers) by Employment Portal Incruit with Alba Call in October last year, 32.3% of the respondents said they run their own YouTube channels. Among them, the proportion of office workers was found to be 29.3%.
They cited hobbies and daily records, profit generation, side jobs, work careers, portfolio construction, main jobs and self-promotion as reasons for the operation of YouTube channels. Among them, not a few office workers are stepping into the YouTube world aiming for so-called “big hit” opportunities. If you become a famous YouTuber with hundreds of thousands of subscribers, you will start a YouTuber with high profits, with billions of won in annual revenue alone.
Lee Myung-jin, a sociology professor at Korea University said, “It is a natural trend that people are interested in trivial and diverse topics that existing old media do not convey, and this trend will accelerate in the future because we have designed a structure that can benefit from money”. In the end, opportunities to try other things, such as two jobs, have been opened, and the “N-job” craze will continue after the COVID-19 incident, and the office YouTuber craze will spread further.
